In my last post I spoke of changing my newsletter subscriptions to make them easier for people to subscribe. Well the result of the change has been far greater than I expected. On the old system I would get probably one signup every few days. Since I changed it I must have had around eighty signups in just three days. Also by adding some option boxes on the confirmation page, at least 30% of all subscribers are also signing up to at least one other newsletter.
It’s amazing just how much difference one or two little tweaks to a page can make.
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