I am considering trying to sell one of my websites as a whole package including domains, content, source code etc. At the moment I am not going to say which site it is as I am still undecided but it is a well established domain.
However the problem is that I have absolutely no idea how to value it. I have seen some sites that say you should simply take the monthly income and times it twelve to get the value. But surely there must be more factors than that to be taken into account. What about the value of the unique content, what about the value of incoming links, number of pages indexed by google etc.
The concept of just taking money earned to put a value on it, seems way to simplistic for me, so I think I will look if there are any companies out there that can assist with putting a real value on a site before I decide whether to sell or not.
But then of course there is the next big question, how on earth do you go about finding a buyer, where is the best place to advertise to ensure you get the right sort of interested parties and the right price.
If any readers have experience in this area, feel free to comment, any feedback or advice is more than welcome.
My blog is mainly about programming in .Net 2, website promotion and affiliate marketing although I do have the odd ramble on about anything that comes to mind.
May 16th, 2007 at 4:14 am
The “12 months revenue”-rule often holds true IF you have the stats and enough data to convince the buyer that he will be able to earn the same amount of money that you’re doing per month right now, over a 12 month period.
Selling websites is an art form; the market for buying and selling web property have never been bigger so if you do your research, you should be able to get a decent price for your site(s).
May 25th, 2007 at 12:32 am
I am interested to know the outcome.
I do agree with Dropout that if you have the stats i.e., Alexa Rank and good Google Page Rank, I think you can sell your site at a reasonable price.
September 8th, 2007 at 3:56 am
I can’t wait to see the results and I agree also with both Dropout and Kuanhoong that if you can prove that the buyer will earn what you earns per month and that you get a decent amount of traffic and Google Rank then you can decide the price of the purchase and it must be a reasonable one.